Qivana is a health and wellness company that’s teamed up with executives from McKesson Pharmaceuticals to create a full line of integrated health products, including products for Weight-Loss, Women’s Health, Children’s Health, Sports Nutrition, Skin Care and more.
On the business side of things, these products reach the market by direct sales through a network marketing distribution model.
If you’re reviewing companies and looking for the best home based business opportunity, I have a checklist of essential characteristics you need to consider.
So let’s get right down to brass tacks and take a look at Qivana to see how they measure up.
First, the industry itself. Health & Wellness is a growth industry that just passed the $112 Billion mark a couple months back, with no signs of slowing down.
As baby boomers age and people become more health conscious in general and open to alternative medicine, I look for this trend to continue, which is a strong positive for a company like Qivana.
Next let’s look at company management. Qivana has put together a very accomplished executive team made up of heavy hitters like CEO Derek Hall, who’s been involved with multiple companies in the health field, like Nature’s Way & Botanical International, and CMO Craig Johanson, who has experience with Xango and Tahini Noni.
The entire Qivana team is strong across the board, with lots of experience and a proven track record of success, particularly with other networking companies, another positive.
Third, let’s look at the product. The Qivana product line is based on what they call the “Qore” system with a focus on cleansing, detoxification, and supplementation. It’s a a 3-step platform using ancient Chinese herbs together with a diverse assortment of vitamins and minerals to stabilize, vitalize, and optimize health.
Because the product line is relatively unique, in demand, and of high quality – it’s fair to say that Qivana brings an excellent product to market.
The problem comes when you look at the business model. Qivana uses a binary compensation plan, which is fairly standard in this industry and can be lucrative, as long as sales are made regularly and you continue to build out your organization.
And that’s where Qivana comes up short.
To be blunt, this company just doesn’t know how to market in the 21st century.
When it comes to recruitment, sponsoring, and building a business, Qivana’s “strategy” consists of bugging friends and family, using memory joggers to create a list, and applying the (dreaded) 3-foot rule when in line at Starbucks…
If you’ve ever tried this stuff, you already know – it’s no fun! And it just doesn’t work…
And while it’s true that Qivana is trying to incorporate social media platforms, notably twitter & facebook, the truth is, unless you know how to use web 2.0 as part of an overall comprehensive strategy, that’s really no different than putting your flyer on a car windshield – just doing it cyberspace!
As for the sales pitch, it’s the same old same …